This is a new concept devoted to assist all the traditional marketers look at the world in a different way. An indisputable social trend is coming to mass micro marketing where consumers want real human, non-selling, time transparent relationships. This online association is challenging the former rules but is giving the interactive brand loyalty.

13. Become extremely visible.

While your competitors cut their advertising expenses, customers are holding back on spending because everybody says, "these are severe times". Do not listen. Find all ways to become visible in more places, more often, with more attractive features to follow than anyone of your competitors does. If your budgets are weak, there are impressive methods to go online and be introduced to millions of purchasers without spending much funds, however it will take much more time building a cash free visibility.

  14. Get back to basics.

An impressive number of companies are coming back to good old retraining, customer relationship management (CRM), selling relationships, cost management, financials and so on. They are in fact making money with truly simple ideas.

15. Give bad news the boot.

We are our own most horrible enemy at drawing our attention to the incorrect perspective. Ask yourself frequently "where are the best opportunities?" Ask customers, staff, other companies and everyone around you. Exactly within days, a completely different picture will start coming into sight.

Read the other parts:

part 1

Part 2